Individual Interviews for your company site — Analysis Made easier

Individual Interviews for your company site — Analysis Made easier

You’ve carried out the interviews – enlightening weren’t that they? It’s now time to put all the information that is in your head down on paper, and pull all this together right into a complete photo.

This article practices on from our previous content which gave tips on how to execute the selection interviews themselves. Below we give you some possible techniques to use whilst inspecting your selection interviews, helping form your outcomes into some thing tangible.

Contact form your findings into a société

After selection interviews you’ll find that you have lots of interesting thoughts and ideas jumping around your brain, but quite possibly in not any clear composition. The effects will be easier to understand and convey to others if they are bought into a obvious narration.

The simplest way to do this to accomplish this is to set everything upon paper after which sift through the results to generate a final unified story.

Sticky notes & a white-colored board

* Put all the concepts, tips and conclusions you present in each interview onto post-it notes (each point must be on its own note).
* Attempt to avoid long phrases as you’ll need to be able to quickly scan this and really know what it identifies, each sticky should just contain approximately 10 words.
* Feel free to use short quotes or perhaps simple summaries if they sum up the finding well.
* Include a number or an interviewee name for the corner so you can keep track just where each sticky came from.
* If you interviewed people right from differing groups (for example new and returning customers) patterns will be easier to area if you set a symbol on each of your post-it (or used coloring co-ordinated post-its) to show which group they belonged to.

After the interviews you’ll understand the common styles that seem through the interviews, so head out the post-its around and group all of them accordingly.

Spend some time with this kind of, you may find the initial groupings alter over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that you will see the whole of your benefits at once, rather than seeing a small part on the screen at any one time. Looking at the ‘big picture’ will let you visualise what is going on more easily than attempting this visualisation in your head alone. Another advantage is that post-its give you the versatility to make further more changes to your diagram if and when needed.

For anyone who is able to, try this on a bright white board. This has 2 advantages:

* You may draw bands around the groups, and add réflexion where required.
* The post-its usually tend to stick and stay where you need them (rather than deciding to fall for the floor at the most inopportune times).

Essentially you’re making a visual manifestation (almost a mind map) of the consequence. Once really visualized, you’ll find it’ll generate a lot more good sense.

Don’t forget for what reason you were conducting the interviews

The first article emphasized the need to have a definite goal when conducting the interviews:

“The aims of interviews are to discover:

* Users’ goals and needs.
* Just how users whole tasks in your site (or would perform if efficiency was available).
* What users think the site gives them (and what more they really want/need). ”

This might act as a handy framework to work with your results, and should always be remembered even though conducting the analysis. Although keep in mind that the beauty of interviews is certainly their versatility so if you think placing an alternate focus on the results clarifies your studies, you can do so.

Bounce your opinions off another person

Stand in the front of your post-its and discuss your findings through with someone (or several people). Encourage questions. You will not be able to answer just about every question, but you will find exactly where gaps in your explanations are. Talking through your findings will in addition help further more clarify your thoughts, and you’ll realize where the breaks are within your overall picture.

You may also discover bouncing options off people that didn’t sign up for the interviews useful. Seeing the effects with somebody with a varied perspective from your own can create ideas did you know have considered in any other case.

Take your time

You will find the first couple of several hours will be stuffed with a craze of producing and collection post-its, you must then sleep on the result. You will find your subconscious could keep on implementing the problems, and you might well locate you awaken with further more ideas, or when going for a soak within a bath, or perhaps on the walk home… There always exists further portions to add, and changes to be created to your affinity diagram.

Expanding your studies from selection interviews is like making a photograph by hand. It takes as well as if you dash off to through the procedure then the final result is quite a bit less it should be. Spend some time over the each stage, you’ll have done been given an outstanding amount details to procedure during the interviews, so ensure all the things relevant gets down and a clear overall message is capable of develop.


Once occur to be done it just leaves the ‘simple’ matter of:

* Making whatever alterations are needed to your site
2. Producing gentes
* Diagnosing problems with your present site
5. Directing fresh design ideas

another one for the thousands of problems interviews may feed incredibly useful facts into But these “small” complications might be made easier knowing your hard work will pay off come go live.

As stated in the previous document “interviews are an easy way to find specific information about your users”, just remember that more effort is needed than expected to take out those excellent results.

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