User Interviews for your web site — Analysis Simplified

User Interviews for your web site — Analysis Simplified

You’ve executed the interviews – informative weren’t they? It’s the time to put all of that information absolutely in your head upon paper, and pull all this together into a complete photo.

This article follows on from your previous content which gave tips on how to execute the selection interviews themselves. Below we give you some conceivable techniques to work with whilst examining your selection interviews, helping form your effects into anything tangible.

Style your results into a narration

After interviews you’ll find that you might have lots of interesting thoughts and ideas moving around the head, but quite possibly in zero clear structure. The effects will be better to understand and convey to others if they are ordered into a distinct narration.

The easiest way to do this to achieve this is to place everything down on paper then sift through the results to generate a final unified story.

Post-it notes & a white colored board

2. Put all the concepts, options and results you present in each interview onto post-it notes (each point must be on its own note).
* Attempt to avoid long paragraphs as you should be able to quickly scan that and know very well what it refers to, each post-it should only contain up to 10 text.
* Twenty-four hours a day use brief quotes or simple summaries if they will sum up the finding very well.
* Put a number or perhaps an interviewee name towards the corner so that you can keep track where each sticky came from.
5. If you evaluated people via differing categories (for case in point new and returning customers) patterns will probably be easier to spot if you put a symbol to each post-it (or used color co-ordinated post-its) to show which in turn group they belonged to.

After the interviews you’ll know the dimensions of the common designs that show up through the selection interviews, so maneuver the post-its around and group all of them accordingly.

Invest some time with this, you may find the first groupings modification over time. Sometimes it is called an ‘affinity diagram’. An advantage of using post-its is that you can observe the whole of your results at once, instead of seeing a little part over a screen at any one time. Experiencing the ‘big picture’ will let you visualise what is going on more easily than attempting this visualisation in your head alone. An additional is that post-its give you the versatility to make additionally changes to your diagram if and when needed.

Should you be able to, try this on a bright white board. This has 2 positive aspects:

* You may draw jewelry around the categories, and add réflexion where needed.
* The post-its probably stick and stay where you need these people (rather than deciding to fall for the floor at most inopportune times).

Essentially you’re creating a visual counsel (almost a mind map) of the effect. Once it can visualized, you’ll find it’ll produce a lot more impression.

Don’t forget how come you were conducting the interviews

The first content emphasized the necessity to have an obvious goal once conducting the interviews:

“The aims of interviews should be discover:

2. Users’ goals and needs.
* Just how users entire tasks on your own site (or would do if efficiency was available).
* What users believe the site gives them (and what more they will really want/need). ”

This may act as a handy framework to use your studies, and should become remembered whilst conducting the analysis. Nonetheless keep in mind that the beauty of interviews is usually their versatility so if you look and feel placing an alternative focus on the results explains your results, you can do thus.

Bounce your ideas off someone else

Stand in the front of your post-its and talk your results through with someone (or several people). Encourage issues. You will not be in a position to answer every single question, however you will find just where gaps in the explanations are. Talking throughout your findings will also help further more clarify your ideas, and you’ll comprehend where the breaks are in the overall picture.

You may also discover bouncing tips off folks who didn’t sign up for the selection interviews useful. Looking at the benefits with someone with a different perspective from your can create ideas may very well not have considered usually.

Take your time

You will find the first couple of hours will be filled with a madness of crafting and grouping post-its, you should then rest on the effect. You will find your subconscious helps keep on concentrating on the problems, and you might well find you awaken with additional ideas, or perhaps when getting a soak in a bath, or perhaps on the walk home… There will always be further pieces to add, and changes to be made to your cast diagram.

Growing your studies from selection interviews is like making a photograph by hand. It takes as well as if you dash off to through the method then the result is quite a bit less it should be. Take some time over the each stage, you will need been given a phenomenal amount of information to procedure during the selection interviews, so ensure almost everything relevant gets down and a clear overall message is capable of develop.


Once it’s done it just leaves the ‘simple’ matter of:

* Making whatever changes are needed to your site
2. Producing personas
* Diagnosing problems with your overall site
2. Directing fresh design ideas

another one in the thousands of challenges interviews can feed incredibly useful info into But these “small” problems might be possible knowing your hard work will probably pay off come go live.

As mentioned in the previous content “interviews are an easy way to find in-depth information about the users”, remember more work is needed than expected to take out those terrific results.

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